We have been getting a lot of feedback about the need of some useful tips for optimizing Floating push campaigns.
Our new Floating push Ads look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.
**While push notification is sent through the browser (mainly Chrome) the Floating push would appear on the actual publisher site and therefore supported on all OS and browsers.
Though Floating push resembles in appearance to Push notification, the main difference is they appear directly on the publisher site. Which means, when looking to optimize your Floating push campaigns you should be looking at the combination between Publisher feed and Sub id.
How to optimize you’re Floating push Campaign:
1) Create your Whitelist/Blacklist based on the specific Site performance - In order to optimize your Floating push campaign correctly you should be looking at your campaign on the combination of publisher feed and Sub id. Meaning, you should analyze the performance for specific sub id’s. Once you got some initial data and conversions on your campaign, you should take specific converting sub id’s from specific publisher feeds and create a separate whitelist campaign
Click here on the how to properly create a whitelist: HERE!
The same goes with identifying under performing sub id's. Once you have identified the sub id's which are not working on your campaign, along side the sub id's that are converting properly for you and which you would like to separate in order to bid higher for and increase your ROI, take the under performing ones and make sure that you cut them from your campaign.
2) Create a separate campaign for performing sub id's while continuing testing the traffic to spot more gold nuggets - Once you separated you’re converting sub ids and opened a whitelist campaign, make sure to blacklist them from the original campaign but keep the original campaign running in order to continue testing. You would want ideally to enrich your whitelist campaign with more and more sub id’s in order to see consistent growth and increase your ROI.
3) Implement our Postback to have better grasp of your campaign performance - A certain campaign may have a negative ROI. By looking at the stats on a publisher feed-sub id level, you can control the performance of the campaign more specifically. It's also worth mentioning, that by implementing our Postback you can get the data aligned in the dashboard so it’s easier to measure the performance.
You can learn about Postbacks implantation HERE!
4) consider the various targeting attributes available - As media buy goes, you must always remember to take in consideration all of the available targeting attributes: GEO, Device etc. Among other Targeting attributions, you must think about the site vertical which your ad would be displayed on. Since, unlike push, which the push notification is displayed even when the user is not on the site on which he signed up on, with floating push, it is crucial to match the type of ad which the user is seeing to the site he is on. AdMaven works with a large verity of site owners, ask our dedicated support on how to better run with floating push.
To sum up: Each sub id might perform differently depending on the content of your campaign, so you should always make sure to thoroughly test your offers and refrain from coming with predestination opinions on the way Floating push traffic behaves. There are gold nuggets everywhere, you just need to find them. Then, optimize smartly:
Make sure you have enough data to rely on statistically & Implement postbacks.
1) Optimize on a publisher feed level Drill down to the sub id level.
2) Don’t forget other targeting attributes (GEO, Device, etc).
3) Use blacklist on none-converting sources on your campaigns and make sure to scale up sources that converts well by using WL with higher bids for them.