In this article we will go through the basic definitions of the Ad-Maven report system to better help you understand how to monetize your campaign performance:
- Ad Responses - Total amount of potential traffic available which qualifies to the campaign targeting.
- . Impressions - The total amount of users that actually saw your ad.
- 3 Clicks - This parameter is only really valid for Push Notification. It represents the number of the users that actually clicked on your Push ad.
- Cost - The amount of funds which were spent on the campaign.
- CPC - The average bid the campaign bought the traffic.