In this article we will go through the basic definitions of the Ad-Maven report system to better help you understand how to monetize your campaign performance: 

  1. Ad Responses - Total amount of potential traffic available which qualifies to the campaign targeting. 
  2. . Impressions - The total amount of users that actually saw your ad. 
  3. 3 Clicks - This parameter is only really valid for Push Notification. It represents the number of the users that actually clicked on your Push ad.
  4. Cost - The amount of funds which were spent on the campaign. 
  5. CPC - The average bid the campaign bought the traffic. 

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