In most cases, you might notice that what's keeping your campaign from reaching to positive ROI is a specific Publisher feed that shows lower performance. You might also see good performance in a specific Publisher feed that might reach a much higher ROI if only you could tweak the bid just a bit. Luckily, we have the option to choose a different bid for each publisher feed! That way, you control the performance of your campaign and optimize it a lot more accurately.
In order to set a different bid for each publisher feed go to Campaigns:
2. Select the campaign you'd like to edit:
3. Drill down to TQ&Analytics and select "Show Publisher Feeds":
4. Choose the publisher feed you'd like to adjust:
*Take in mind that the bid adjustment works as a percentage of your default bid.
1.00 = 100% of your default bid.