All advertisers without any exception must follow to Ad-Maven's T&C.

Here are some basic Do Not Do while creating a campaign:

Landing pages which promotes illegal substances or banned products - Ad-Maven does not accept any landing pages that promote any illegal goods or products: Prohibited content 

Auto download of APK's, exe and dmg's - Any landing page that creates a direct download upon the opening of the landing page - would be declined 

Tech support – Ad-Maven does not accept any Tech support campaigns which portrays themselves as official tech support services through false claims. Any service of a call center must go through specific authorization from the AdMaven support.  

Cloaking - Any ad that uses cloaking, in which the content presented to the platform Administrator is different from that presented on the user's browser.

Inappropriate materials – Text/images that are offensive, profane, hateful, threatening, harmful, defamatory, libelous, harassing or discriminatory (whether based on race, ethnicity, creed, religion, gender, sexual orientation, physical disability or otherwise) - would be declined

Landing pages that contain the following would be declined: Adware, Malware, viruses, phishing offers, social engineering or any other kind of unsafe Google safe browsing campaigns as published by Google Inc. Safe Browing Link Check 

False use of brand's names or Copyrights – Ads that are unauthorized use of copyright logos or content are prohibited.  Among them, Google’s, Microsoft’s or any other brand’s or logo name on your campaign while you are nor promoting their official offers.

Scary landing pages– pages that contain false alarms and warnings that were created to scare the user into installing or purchasing a product.